Wondering when you should send your newsletter out? I too struggle with this…. especially in the summer when the beach and vacation are calling to our precious subscribers!
According to some research by Mailchimp the best time to send your e-newsletter is
THURSDAY AT 10:00 am (Wednesday is a close second)
That being said, you should also consider the following when deciding when to send your e-newsletter:
- Business oriented e-mails should be sent on week day mornings
- Recreation oriented e-mails could be sent out on Saturday mornings
- Always look at your click and open rates to determine what is popular with your newsletter
Mailchimp has a new feature that will take a look at previous email data and will suggest when you should send your e-newletter based off your most engaged subscribers open rate trends.
Need help choosing an e-newsletter provider? Check out this post.