About our weekly Twitter Chat and the #PassiontoProfit Conference:
Realize the true potential of how you can make your passion more profitable. The Women in Biz Conference in Vancouver, BC ( Small Business Week 2014 ) is a day of education, passionate relationship-building and a mini MBA with expert speakers on Oct 20th.
This book which…. ( disclaimer – I have not read yet) examines three important elements:
Content, connection, engagement. With of course, a killer good product or service that comes with amazing customer service.
5 ways to #Unsell:
- Businesses can build trust with their market online by creating and facilitating community around their product.
- Trusted referrals are the most valuable tools for UnSelling. When customers pass through your funnel ?they don?t just go live on some desert island somewhere (unless of course you sell desert islands) they go back into the mix. Where they share their experiences and stories.
- 60% of all purchases are made before people come in contact with your traditional sales funnel.
- We don’t trust commercials. We trust people.
- Make a good product. Stand behind it. Treat customers well. #PassionToProfit @LisLannin
About Alison and Scott:
Scott Stratten and Alison Kramer are cohosts of not only The UnPodcast, but five children, two dogs and two cats. This is their fourth best-selling book together, which represent
their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees (Alison), not lasting long asan employee (both) and screaming at audiences around the world (Scott, Alison is more polite). They were put on this earth to remind the world that not all Canadians are passively polite. Businesses like PepsiCo,
Saks Fifth Avenue, Cirque du Soleil and others have been brave enough to want their advice, to the point that Scott has been named one of the Top 5 Social Media Influencers in the
world by Forbes.com. They now spend their time keynoting around the world and realize they rank 10th and 11th in order of importance in their home.
ABOUT THEIR BOOK UNSELLING:
UnSelling: The New Customer Experience
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We’ve become blind to customer service, support, branding, experiences and even product quality. 60% of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSel
Available at your local book store or these fine online retailers: Barnes & Noble (USA), Amazon / Amazon.ca / Amazon.uk, Books-A-Million, IndieBound (Indie book stores in the USA) , Chapters/Indigo (Canada), Books For Business (Bulk Orders Canada), 800-CEO-READ (Bulk Orders USA), Booktopia (Australia), iBooks
Now it’s time to read all the advice and follow WIBN tweeps so you can be apart of the conversation