Have you tried your STRIDE panties yet? If you were at the Women In Biz Conference last week, you would have received a pair in your gift bag. I have actually been wearing them for months now and love them. I have them in several different styles and will stock up with another pair thanks to the coupon that was in my gift bag.
There’s been a lot of buzz in the women’s underwear sector lately, thanks to a Canadian entrepreneur who is changing the way we look at panties. Meet Wendy Spencer, mom and marathon-runner-turned-entrepreneur, and a shining example of how great products can arise from personal experience.
Spencer is the founder of STRIDE Everyday, a new line of stylish underwear that successfully marries fashion with function. STRIDE Everyday panties feature patented technology to absorb light leaks and excess moisture, keeping clothes dry and free of stains. At first glance, you would never know this high-tech solution is cleverly (and comfortably) hidden inside a range of sexy lacy thongs and seamless panties. The revolutionary fabric technology is super-absorbent and designed to wick moisture away from the top layer while also deodorizing. A convenient alternative to disposable panty liners, STRIDE Everyday panties are machine washable and any ‘locked-in’ moisture is released during the washing process for a clean, fresh wear each time.
Spencer, who remained physically active during pregnancy, was surprised to realize that, like many women, she experienced stress incontinence after the birth of her son. Finding a lack of options on the market outside of disposable products, she saw an opportunity. “I wanted something functional that would still allow me to feel sexy, and that’s how the STRIDE Everyday solution was born,” says Spencer. “We’ve created fashionable panties with a purpose to help women deal with the issue of light leaks––providing style and security all in one.”
As Spencer points out, light leaks are something that all women can relate to at one time or another, whether it’s related to fitness and exercise, aging, pregnancy, or everyday life occurrences like coughing, sneezing and laughing. “We’re giving women a worry-free way to look and feel great whether at home, at work, or working out.”
Spencer draws inspiration from the many stories Canadian women have shared with her. “Everyone has a story and everyone has a ‘leak,’ so let’s not keep it a secret,” she says. “Let’s celebrate our stories, take light leaks out of the closet, and toss embarrassment to the curb!”
In Canada, STRIDE Everyday panties are available in the feminine hygiene aisle at Shoppers Drug Mart stores. For more information, visit www.strideeveryday.com.
We’d love to know how you are enjoying your Strides! Leave us a comment and let us know!