Kerry Owen from vividconnections.ca will be sharing all things branding at our upcoming Conference. Get out your pen and paper you are going to want to record everything she says. This woman knows business and knows branding. We are excited to learn from her, and look forward to sharing some insights here online if you are unable to make the Conference.
vivid connections is a consumer insight, brand strategy, and facilitation company based in Toronto. We help our clients understand people, make sound business & brand decisions, and motivate them to learn new things and be better. We work with awesome clients like: Sun Products Canada (makers of Sunlight), Molson Coors Canada (makers of great Canadian beer), Kellogg’s (makers of the finest cereal and snacks in town), Unilever Canada (makers of many delightful brands) and other fantastic people.
We started our business in October 2008 in the comfort of our dining rooms. (More on that in my talk!) We’ve grown to six people now and work in a lovely open concept office at Bay & Bloor. Come by and visit!
2. Other than being an entrepreneur, who are you? Tell us about yourself.
I am married to a patient, supportive, and perhaps clairvoyant husband, Geoff Owen. (He was the one who told me that getting clients would be the easy part!)
We have two kids: Abbey (6) and Quinn (4) and a chocolate lab, Clyde (9).
We like to play outside, wandering through the fantastic parks and ravines in our neighbourhood. We like to skate, ski, and swim. We made the pilgrimage to Disney this March and experienced first hand why Disney is such a magical place, and an unbeatable brand. I like to do yoga, pilates, dance an occasional class, and drag myself out for a run. I just finished and highly recommend Tina Fey’s new book Bossypants. I like dim sum lunch and will eat virtually any vegetable.
I have always been a pretty independent person, and naturally a bit restless too. I am creative, but weirdly pragmatic. I love working with people and helping them succeed makes me feel good. Fortunately my work has generally always been an enjoyable and fulfilling experience for me. My Dad was an entrepreneur and he drilled the value of hard work into me from an early age. I always knew that someday I’d be ready to do my own thing. Luckily I had a gem of a partner that was willing to jump off the cliff with me, at the height of the recession no less, and clients that believed in us (thank you Molson Coors, Unilever, and Sun Products Canada)
4. How do you overcome challenges and obstacles in your business?
We typically try not to panic. We endeavour to get more information about any obstacle we face, think through the information and make a decision that we both believe in. Knowing that our culture, our people, and our lives are more important than revenue.
5. What are your greatest strengths as an entrepreneur?
Using my imagination to see things that are as yet beyond us. Building relationships. Having intuition about people. Drinking coffee.