Julia Rosien is the resident Brand Engineer for Restonic, supporting the dreams of their customers, one mattress at a time. When she’s not chatting about all things sleep, she serves on various boards of directors and is currently the 2014 Chairman for Withit.org, a non-profit organization for women in the home and furnishings industries. Catch up with Julia on her travel blog, GoGirlfriend.com or on social media: Twitter, Facebook and LinkedIn.
How does your talk at our conference help entrepreneurs and professional women?
In the new world of marketing, content is king – and we’re all scrambling to find content to feed our social media channels, blogs and websites. In this session, attendees will learn how to find and share content easily – without the need to start from scratch. You’ll also learn how to organize it neatly into an editorial calendar to create a year’s worth of posts ready for use.
What are you passionate about in your business and what steps are you taking to make it profitable?
It’s a severely overused term but as a former journalist, authenticity in business is my biggest priority. Being authentic, allows me to service my customers based on what they need – not what I want to sell. If I’m truly listening, I’ll be able to answer those needs while improving my product offering. It’s truly a win/win situation.
What do you hope conference attendees will take away from hearing you speak at our conference?
I hope conference attendees will leave my session with a clearer view on content generation and how to simplify the process. I hope that they’ll feel empowered and understand that this project is big and never-ending but that a clean, organized approach will make it easier to manage.
What is your favourite business tool
My business tools are simple – Word and Excel and Outlook. With those three things I can organize any project and stay on top of deadlines. Of course, I consider coffee a tool as well – without that, nothing gets done…
About the Passion to Profit Conference
Passion to Profit is an affordable opportunity for Canadian entrepreneurs to grow their networks and find the support and training they need. April 28, 2014 at the Hyatt Regency King Street Hotel – Toronto, ON. 7:30 a.m. – 7:00 p.m. $150 registration fee for non-members and includes 1 year membership.