Susan Watkin owns and operates a boutique financial services firm, Watkin Small Business Services. Through her company, Susan and her team become the “accounting department” for many small businesses that don’t need or can’t afford and house full time staff to manage their finances. Susan holds a Bachelors degree in mathematics and physics from Laurentian University and is currently completing a Masters of Information from the University of Toronto, specializing in Business and Entrepreneurial information. As her company continues to grow, Susan has begun to personally focus more on educating small business owners on how to to effectively manage their business’ finances. In addition to regular clients, Susan teaches Financial Literacy and Basic Bookkeeping to the participants of the Ontario Self Employment Benefits program.
How can your experience or your business help fellow conference attendees?
Along with my team, we work to help our clients develop sound business and financial strategies, maintain accurate financial records and plan for future growth for their business. The firm is made up of current and previous small business owners who understand what it is like to own a business selling services and products and can relate to the needs of our clients.
Many of our clients are looking to improve their accounting practices so that they can stay on top of remittances, outstanding payables, and monitor their cash flow. With our clients we come up with an action plan that consists of what they are looking to achieve with their business records and how we can help them get there. We ensure that our clients stay compliant with government regulations and reporting and we make sure that their business records are consistently up to date so that at any time they can get an accurate financial picture of their business.
We have set up the firm to allow for both in-house and virtual services. Our in-house services work well for those clients that like to see someone in their office on a regular basis and are large enough to have need and space to accommodate one of us. Virtually, we can provide any accounting service that a small business needs without them having to “make space” for us; we appreciate that many of our clients still operate their administration out of their home and we work in such a way that we don’t infringe on their personal space.
What do you hope to take away from the conference?
I enjoy coming to these conferences for the opportunity to see how other people are working in and on their businesses. I love meeting up with colleagues I haven’t seen in some time and often run into a client or two. I’m always interested in words of wisdom from other businesses on what works for them. My firm is in a growth phase right now so I never know when I will learn a new lesson that can help me or improve on how I do my business.
What do you think is our greatest social problem today? Any suggestions to solve it?
For me the biggest social issue is that there is too many social media outlets and it becomes overwhelming to business people how to effectively use it to maintain relationships and build new ones with clients. Virtual allows us to expand our reach but it is tough to know the best avenue to traverse when getting into marketing online. I have no idea how to solve it and would need to pass that on to the experts in the field.
What is the most inspiring book you have read?
I can’t honestly say I have one favourite business book. I have read many in my career and most I still keep around as resources. Strauss’ Handbook of Business Information is one that I have been using more often as of late. It is really helpful for understanding how to source business information and compile business reports. It is a really great resource if you are doing research on other businesses in your industry.
Susan Watkin is attending the #SocialforGood Conference
About the #SocialforGood Conference
If you are a socially conscious individual, entrepreneur, corporation or non-profit organization you can’t afford to miss this conference! Please join us for two days that will evoke conversation, initiate ideas and inspire creative solutions to spread social good in your community and workplace.
#SocialforGood will have you dive deeper then you ever have before and will address:
- What a #socialforgood movement is and why it even matters
- Can a business really make a profit while doing something that makes a difference? Yes! Learn how!
- Ideas and beliefs by change makers and sought after experts.
- We will explore why investing in women is the world best social strategy
- Creative solutions to inspire change in your life, workplace and business
- How to Bring Authenticity and Integrity to Your Business
- How Creating your Business Creates a Whole New You
- How to raise money for your social business or cause
- The best ways to spread your message: Video, podcasts, public speaking, social media and more