CARLA CATHERWOOD, FOUNDER & CEO OF ARMY OF SASS, KNOWS WHAT IT’S LIKE TO START FROM THE BOTTOM AND WORK YOUR WAY UP.
Dedicated, focused and driven to detail best describe her work habits. With over 20 years professionally in the dance industry and over 10 years experience as a self-made entrepreneur, she has worked not only as a professional dancer, choreographer, and producer, but most importantly as an entrepreneur, teacher, and mentor to many developing up-and-comers.
Her mentoring and teaching style consists of clarifying and developing the direct abilities that are needed to become a successful performer, teacher, and AOS Licensee by educating them on function, technique, and leadership skills. She has a special talent in bringing out what is natural within each individual by pushing them into what she calls “The Pocket” of each movement, teaching method, or leadership goal.
How can your experience or your business help fellow conference attendees?
I hope to network with fellow like minded “social entrepreneurs” and provide them with information on my new cutting edge licensing program that i’ve developed for my company ARMY of SASS and hopefully inspire others to supply value through giving back to their own communities.
What do you hope to take away from the conference?
To be inspired by the actions and educated topics that are being provided over these two days.
What do you think is our greatest social problem today? Any suggestions to solve it?
Bottom line respect. For example the recent situation with the female reporter at City TV here in Toronto. The men in that video were extremely disrespectful and rude. I applaud that reporter for calling them out the way she did. And I applaud City TV for airing that story.
If more ignorance was called out more often people will learn by example this type of action is not acceptable.
What is the most inspiring book you have read?
It has brought me to a place of detachment within myself and my business. By nature we care about our businesses like it’s one of our children. So when someone criticizes or gives feedback on how we can make it better it we often take it personally when in reality it’s just plain constructive. It’s helped me to release the ego and accept what is.
Carla Catherwood is attending the #SocialforGood Conference
About the #SocialforGood Conference
If you are a socially conscious individual, entrepreneur, corporation or non-profit organization you can’t afford to miss this conference! Please join us for two days that will evoke conversation, initiate ideas and inspire creative solutions to spread social good in your community and workplace.
#SocialforGood will have you dive deeper then you ever have before and will address:
- What a #socialforgood movement is and why it even matters
- Can a business really make a profit while doing something that makes a difference? Yes! Learn how!
- Ideas and beliefs by change makers and sought after experts.
- We will explore why investing in women is the world best social strategy
- Creative solutions to inspire change in your life, workplace and business
- How to Bring Authenticity and Integrity to Your Business
- How Creating your Business Creates a Whole New You
- How to raise money for your social business or cause
- The best ways to spread your message: Video, podcasts, public speaking, social media and more