Fatima Zaidi has had ten years of experience in Business Development/Sales, Marketing, and Strategy. Her expertise in sales effectiveness and partnerships led her to the role as VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency. Prior to Eighty-Eight she was Head of Business Development at retail company Rent frock Repeat (who were on Dragons Den in Season 7) and was responsible for the overall management of all strategic business development, marketing, and customer relationship activities nationwide. Fatima is a commentator for Global News, chair for the DYPB conference, and content writer for Globe and Mail, BetaKit, and Huffington Post. She was named Marketing Magazines top 30 under 30 marketers and brand developers for 2016. Fatima also spends her evening teaching sales classes at local tech schools like Camp Tech and Red Academy.
Tell us about your business
We are a communications agency based out of Toronto that offer Digital Marketing, PR, and Design services.
What is your best advice to have a life and business based on the Thrive philosophy?
When you find yourself in a situation where everyone looks at each other, it’s time for you to lead. You’re a leader when you decide to become one. There’s no initiation or title. It’s just a decision.