As entrepreneurs, and especially as heart-centered entrepreneurs, it’s so important we listen to what’s within—the truth of what’s within. Truth doesn’t tell us to stop. Truth tells us—we can. Truth tells us—keep going, don’t give up, you can do it sweetie. Don’t give in.
Those words of Ted Rogers—“never give up”—were something Teresa Kruze lived as she rose her way to the top as Canada’s first female Sportscaster for the now renowned TSN, and beyond in her illustrious career. Among challenge after challenge, Kruze persevered.
In the same way we need to press forward to succeed, where action becomes opportunity, Kruze lived that dogged determination wholeheartedly. Her actions created her success; her perseverance, the driving truth that she can, if only she didn’t give up, stayed with her.
It’s in the lessons of Kruze’s journey and the journeys of those who press forward in the face of obstacles or roadblocks, those unravelling fears that can have us wither in the corner or stand up and live—we find our own might. It’s a fierceness within—the truth—that’s in each of us to keep going.
Does being an entrepreneur have moments where we want to fall on our knees and cry? When we’re being honest, yes. (It also has moments of—thank God!—pure bliss, where we couldn’t be more fulfilled doing the work we love!) Does it have fear—and even if not physical fear of potentially being harmed—fear nonetheless, one that can be debilitating if we let it grasp us and not allow ourselves to shake it off? Yes.
Then quietly, succinctly, amidst all of it, and in all honesty, the truth speaks up.
NEVER GIVE UP.
That you-can-do-it attitude, the driving purpose and burning desire within, the nothing’s-going-to-knock-me-down (and if it does I’ll dare greatly to stand back up again) kind of resolute tenacity—that’s what’s required. When we step into it, each of us in whatever tenacious way suits us best—that’s when we get that beautiful, bliss-pumping feeling and the solid, bliss-induced outcome: results.
How can we step into this Never Give Up philosophy? Follow our hearts. Listen to our heads (not the noise, but the quiet voice beneath the noise that speaks truth to you). Learn from those who’ve walked the path. Go for it, with everything you’ve got.
Learn What You Need to Know—and Keep Going.
When we’re starting out, or even when we’re established in our entrepreneurial careers, there’s always something we can learn. A fresh perspective, a new technique, or a tool that breathes life into everything we do.
For Kruze, her entrepreneurial journey started when she went to post-secondary to become a television news anchor. Many of her friends and family warned her not to pursue this career path as there were really no jobs to get when she finished. She didn’t let any outside voice persuade her choice to pursue her dream.
It can, however, be tough sometimes. When Kruze came out of school during a recession, there were no jobs available in television, but she didn’t lose sight of her dreams. She got a job at a small radio station just outside of Calgary where she wrote cow sales commercials. Even though this wasn’t her dream job, it still gave her the experience and connections she needed to move up the ranks. She worked hard and eventually met up with the station manager, told him about her goals. After that conversation she offered to volunteer at CHRE High River.
It’s when we learn what we need to know, put that knowledge to good, solid use, and find that definitive knowing within that we’ll do what we set out to accomplish—that is the starting point of never giving up.
Begin. Just Begin. It’s May Be Challenging, But It’s Worth It.
Kruze played to win. She leapt into experience with her first job at a small radio station, and gave it gusto when it came to taking the next step and achieving her goals. She would be a television reporter, no matter the path to get there.
As entrepreneurs, we need to have a vision. When we set our sights on goals—no matter how ‘lofty’ they may seem—and when we connect with the truth of what’s within, we drive forward to victory. Nothing can stop us.
For Kruze, that meant equipping herself with experience, matching school-learned skills with whatever was necessary to achieve her dreams. She found modest employment writing commercials, sharpening her journalistic skills while working towards her goals. She also did something every entrepreneur (and dare I say, everyone) can learn from: she shared her goals.
After talking with the station manager about her goals, Kruze not only stepped into a volunteer position at CHRE High River, she also received her first leadership opportunity—anchoring the 11 o’clock news in Prince George. The opportunity arose and, like any strong visionary, Kruze leapt. She was prepared to see her vision fulfilled; at the ready.
There Will Be a Crack of Light. (and sometimes, a MASSIVE one.)
When we’ve got vision, sure there’s that frightening f-word, failure, but it’s not something we should fear. There’s always (read, always: even sometimes in the unlikeliest of places), a crack of light. Very often, especially with sharpened skills and the purposeful drive to taste success, a very big one.
For Kruze, it was massive. The opportunity came when she was asked to co-host the Special Olympics, an experience she describes as her big break, her turning point, that glimmer that shimmered wide open with opportunity. She sent in her audition tape to TSN, they told her she could do one story on the Calgary Flames, then another, then another. Eventually she became the main reporter for the Flames. After that she was offered to be a host on TSN, a pioneer, as the first female Sportscaster in Canada.
With great success comes those who have quandaries, questions, the you-can’t-do-that bias that serves too many people who, in short, aren’t doing it. For those who are doing it and, like Kruze, those whose guts unrelenting in the quest to achieve their goals, the you-can’t-do-it does not exist. There’s only that truth within: of course you can.
TSN was said to be a ‘flash in the pan’ by skeptics and disbelievers; Kruze’s success, according to them, would be short-lived as TSN would surely go under. (Now 26 years later, TSN is a household name, televised home to sports fans across Canada.) Kruze was the Flames correspondent for three years, then hosted TSN for the next 11 years.
You Will Always Grow—Just Let Yourself.
Even when we get the big breaks, we need to keep going. There’s always more to learn (thank God!), always a new way to thrive and grow. As entrepreneurs, it’s up to us to soften, to allow that growth, something so important as we shift and up-level from one experience to the next.
After 14 years with TSN, Kruze did just that. Her dream since the beginning was to be a talk show host. So she took a risk by leaving TSN and started freelancing at 680 NEWS. Her dream finally came true when the opportunity to host “Changing Lives” came to her. She hosted that show, as well anchored the news on CP24 at the same time. she Ke was also writing for a national newspaper column, beautifully titled, The In-credibility Factor. Her wealth of experience, combined with that gritty never-give-up philosophy, had her seeing the persistence of entrepreneurs, just what it took to be tenacious yet soft, confident and complete, whole and continually growing in the unwavering way of those with so many stories of success.
Own Your Talents—Even in the Face of Adversity, Go for It.
After seven years at 680 NEWS, adversity struck. CTV laid off 600 people, including Kruze, and with that, her talk show came to an end. Despite this setback was the resounding truth: to never give up. Her national column, The In-credibility Factor, had taught her much in the entrepreneurial stories, those rags to riches tales that illuminated learning and light, ambition and advancement, in a way where the next step was clear. Kruze would put the best of those stories in a book.
She wrote the book in two years, interviewing five leading entrepreneurs and learning their stories of adversity, that never-give-up philosophy she lived by for so many years. She shared those stories in the pages of her book. The In-credibility Factor was published and became an international bestseller.
As entrepreneurs, and like those business prodigies in the pages of Kruze’s book, it’s so important we own and live our talents—and share them with the world. There’s no way to go for it but fully; no truth but to sharpen our saws, consistently step towards our goals and take determined, inspired action—that is the heart of going for it, and succeeding.
Along the path, and in living our dreams, we all have those moments. Synchronistic, simply breathtaking instances in time where we’re guided to knowing: we’re on the right path, living fully on purpose.
Kruze’s vision met synchronicity in a moment, years later, in the Rogers building, where she fulfilled another dream of hosting her own show. Ted Rogers, the great Canadian visionary and entrepreneur, said, “never, never give up.” A hero and mentor to Kruze, Rogers’ words rang clear in her mind, keeping her steady, stable and persevering, determined.
When Kruze worked for Rogers TV, she walked into the building on her first day and saw a photo of Rogers on a plaque on the wall. She had a dream of working for his company, hosting her own show.
“Hey Ted, I’m finally here,” she said, gazing at his photo. “I’m working for you, and I am really excited. I took your advice to never give up.”
When she looked at the bottom of the plaque, Kruze saw words that each of us, every entrepreneur and every person alike, can learn from. When we never give up—when we radiate with vision, goals and grit, we’ll get exactly where we need to be. This is just what Kruze did. There, at the bottom of the plaque, and Kruze seeing it after an already flourishing career, was another quote from Ted Rogers: “the best is yet to come.”
**Teresa Kruze was a past speaker with WIBN and rocked the audience with her content on drive, determination, perseverance and The In-credibility Factor. The info in this blog was attained in interview with her at the event and in a post-event interview. Thank you to Leigh and Women in Biz Network for hosting such incredible speakers!**
Jenny McKaig, CEO, Writer & Coach at JennyMcKaig.com, senior editor and co-author, Empowering Women to Succeed, BAH Professional Writing, accredited Mind-Body specialist and certified Awakening Coach, is an International Bestseller author and visionary entrepreneur who empowers with transformational stories to raise global consciousness and elevate success. Jenny’s proficiency with language is matched only by her love of surfing and ultimate frisbee.