Remember the famous line from Field of Dreams “If you build it, he will come,” and come they did. I have always looked at twitter, and all my online presence for that matter, the same way. If I tweet, blog and post good content, those who are looking for what I have to offer will find me. So far, I think this strategy is working!
I was recently honoured to be included in the Women In Biz Conference in Vancouver,BC and be a part of the panel titled “From Socializing to Making the Sale: How to Use Blogging and Social Media to Generate Business.” I spoke on my experience using twitter to gain a following (9,444 and growing) and introduce thousands of people to our brand online. After 3 years of being on twitter, it is still a marketing tool that I value.
I began on twitter as a way of learning the social medium ahead of my 3 daughters to help them navigate the online world, but it didn’t take me long to realize the business potential twitter held for the company my husband had started a few years earlier. I knew right away his target audience was there and I had an idea of how I could reach them.
As an entrepreneur you are your company, your clientele, your customer and your business associate. Your key to success is finding like-minded people to engage with, to introduce your brand to and to help you promote your business. They are easy to find on twitter.
Marketing with Twitter
To start, create a profile and a name that explains exactly what you have to offer, notice I didn’t say what your business has to offer. Be personal when you set up a twitter profile and include your business, after all it is an extension of you, but don’t make that the focus of your profile.
My husband created IronKids Gummy Vitamins and we wanted to appeal to the moms who are doing their best to raise healthy children – so my twitter profile tells the story of me and our business while my tweets are all about raising healthy kids.
I run, climb mountains, did 1/2 IronMan, I blog, raise 3 healthy blonde girls and DH makes IronKids Gummy Vitamins & NEW Adult Essentials. Get #Active Stay #Healthy
By being you and talking about what you love you will naturally tie in your business rather than sounding like a commercial selling a product or a service. By using key words identified above with a hashtag (#healthy and #active) my tweets will find everyone looking to talk about being healthy and active.
If you tweet as you, they will follow.
Twitter allows you to use your voice and literally find your following. Give it a try. You never know where a tweet may lead you but I guarantee, if you tweet, they will follow!