I find the urge hits around this time of year. It’s a yearly occurence, and one I know I am not alone in experiencing. The annual spring clean – where windows are thrown wide open to let in the fresh spring air and where the dust bunnies and grime that have been keeping you cozy and warm through the chilly winter months are cleaned out. Clutter is discarded, piles organized, and rooms freshened up. Please tell me I am not the only one!
Well, did you ever think that your business needed a spring cleaning too? How do you know if your website is stale and needs a tune up or a complete overhaul?
Here are 3 questions you can ask to determine if your website needs a spring cleaning.
1. Is your website static or dynamic?
Static websites, much like my good clothes, stay in one spot collecting dust and spider webs. Static websites are those that hard coded and you need a computer science degree to figure out. If your site is static, it is time to become dynamic. Why? Because effective websites need to function in a way that entice and interact with your customers. The site needs to remain fresh and engaging and it should be a platform for developing relationships with your current and potential clients. You need the ability and know how to tweak it and add little items to keep your customers interested.
2. Is your site designed to drive business?
Every business has goals – hopefully specific goals (and if yours doesn’t – then let’s talk!). Your website should match your business goals. It needs to be designed with purpose so that every page has a distinct and specific function that meets your business goals. Get rid of the clutter, reorganize and increase your efficiency.
2. Is the traffic increasing to your site?
If not, why? Could it be your site does not yet have any social media integration? Is not interactive and retaining customers? Is there a blog that helps put a personal spin on your brand and gives the customers an opportunity to converse and interact with you? Are you leveraging the content to ensure you are utilizing the power of Search Engine Optimization?