As part of our grow your business series (do register for our webinar taking place on Thursday at 1 pm EST) I wanted to give you some ideas of what you can do when business is slow instead of panicking in the corner! I came across this great post “By Regina“. Looking at Regina’s website I can see that she is apparently a powerhouse in social media and content marketing! I love that she has some great e-books for sale as well – a perfect way to fund your business with passive income. Her call to action “sign up for my content” teaser is front and centre – needless to say I signed up to receive her e-book right away (hint: there’s an idea for you right there!).
Obviously, it is easy to become worried that your business is going to fall apart if you don’t start to pick up more clients. So instead of spending time worrying, try focusing on what you can do and not what you can’t control. Here is a list of ideas that might help you get on a positive momentum from Regina.
1. Send some handwritten notecards to clients.
Thank them, inspire them, give them some free business ideas or tips. You know … be amazing. It’s #TYTN (The Year of the Notecard) after all. Your clients will remember how much they like you and may hire you for something new.
2. Write an actual business plan.
Be honest; you never did one, and that’s okay. Just do it now. Even if it’s only a few pages. Check out my blog business plan template (if your business is a blog) or download this free Business Plan Workbook to get started.
3. Take an online class, or a cool small business class in your city.
Skillshare is highly recommended for online classes.
4. Round up some testimonials or tweet testimonials from your favorite clients.
Send out a sweet email asking for reviews, or search your business name and Twitter handle using Twitter Search, and see what people have been saying about you. Did you know you can embed any tweet in your website? Simply click “More” on the Tweet you want to embed, then select “Embed Tweet,” then copy the code that pops up and place it on aPraise or Testimonial page of your website. Bam. You have some instant irrefutable praise (in terms of the source) for your business.
5. Revamp your website a bit.
Is it time for updated sidebars, buttons, colors? Do you need to add more valuable links within your posts to direct your visitors to your additional helpful content and other sources around the web? Does yourwebsite/blog have these 12 items? They will help you look like a pro.
6. Check in on past clients via email.
If you really don’t want to be a part of #TYTN (#1 on this list), then send past clients some emails and ask them how the _____ you made for them last year is doing. Do they have questions? Suggestions? They may want to hire you for a new project, and they’ll definitely be grateful you care enough to check in on them and answer any questions they may have.
7. Create a marketing planner that breaks down your key promotions into weekly & monthly tasks.
Here’s a free marketing planner I made for you.
8. Plan out your next blog post; try a style of post you’ve never written before.
You do have a blog right? Because if not, read this post on the benefits of a blog for your business. Also, if you’re at a loss for what type of post to create, try one of these 51 types of blog posts.